Brand Strategy · Identity · Art Direction · Brand Architecture

Laconica is the creative home of Maine fine artist and designer Sonia Jones, bringing fine art, photography, independent brand design, and original goods together under one identity.

The goal was to create a nature-inspired brand system that could represent Laconica as a whole while giving each of its creative branches room to develop its own distinct identity. Inspired by the structure of a tree, Laconica acts as the foundation, with each branch stemming from the same creative roots.

The result is a cohesive identity built around nature, creativity, and growth, designed to evolve alongside the work.